Belong

• Increase membership.
• Increase the value of membership.
• Increase member involvement.

Objectives:

• Attain 51% membership of all doctors in Georgia by 2020.
• Establish membership recruiting plan.
• Host regularly scheduled fellowship.
• Achieve 90% retention.

Educate

Goal: Become the primary provider of Doctor of Chiropractic programming in the state of Georgia.

Objectives:

• Create anti-fraud program.
• Provide regularly scheduled, free CA programming for CA members.
• Research adding massage therapy CE to conferences.
• Create branding/PR committee to create education plan for patients.
  

Influence

Lead

Goals:

•  Optimize organizational culture, structure and resources to achieve excellence. 
• Maximize the financial resources of the association while efficient use of those resources through careful planning and stewardship.

Objectives:

• Improve district involvement.
• Provide sales training to board/staff.
• Review branding and culture.
• Create specific staff goals to improve accountability.